SECURA FINANCIAL, LLC
Understanding SEC Peer Groups
A firm's peer group is calculated based on public self-reported AUM benchmarked against a population of RIAs who submitted a Form ADV to the Securities and Exchange Commission.
SEC Peer Benchmark Details
PEER GROUP AVERAGE
|Percentage of AUM||Yes||460 Firms||Yes|
|Hourly Charges||No||258 Firms||Yes|
|Subscription Fees||No||465 Firms||No|
|Fixed Fees||Yes||245 Firms||Yes|
|Performance Based Fees||No||375 Firms||No|
Understanding Truelytics Peer Groups
A firm’s Truelytics Peer Group is a benchmark calculation based on the average data in a group. Peer group’s are dynamically generated via self-reported AUM mapped against the Truelytics database of 8,000+ firms and their self-repoted data.
Truelytics Peer Benchmark Details
The Business Stability Grade reflect the structure and operations of a firm. Many of the KPIs are directly under a firm's control and can be improved in the short term to improve profitability.
The Client Stability Grade reflect the stability of a firm's client demographics. Improvements to client stability usually involve longer term changes to one's client base vs business stability indicators.
Your Market Stability Grade reflects the amount of market risk inherent in your revenue streams. Risk here is not necessarily a bad thing - exposure to the market can generate growth in good times.
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